ALPHA ESTEL – General Partner of Russian Barber Week 2024

Moscow hosted a large-scale event – Russian Barber Week 2024, the general partner of which was ALPHA ESTEL brand.

The festival dedicated to the barbering industry spent four days inspiring, surprising, captivating and energizing with the powerful energy of unity, drive and professionalism. Moscow became a point of attraction for several thousand participants from all over the country: barbers, hairdressers, owners of their own business and all those who form and develop the Russian barber community.

Daring, confident, bold – each part of the program turned the idea of men’s style upside down. Dozens of speakers from among the best barbers of the country shared unique experience, author’s techniques, and most importantly – emotions and fire in the eyes. At the largest booth of ALPHA festival Alexander Minaev, Irina Ababiy, Andrey Zhivaev and other masters of barber art gave master classes and proved that the future is created here and now. And this future is in the integrity of the image, where the impeccable work of the master becomes a part of a big story. When hair and clothes harmoniously complement each other, absolute confidence is born, which the guests of the festival saw at the show of the Pocherk collection.

“The Pocherk collection was born from the idea of showing that even speaking the same professional language, each master has his own individual handwriting. Together with Giro Mikaelian and Daniel Gochua, we, ALPHA TEAM, created 12 unique images – where each of us brought our own signature author’s vision to them, changing models twice. The result was completely different designs”,_ – shares ALPHA’s art partner, Yuri Shevel.

The spirit of competition and thirst to surpass themselves – 250 masters from all over Russia came together in the struggle for the title of Barber King 2024. Seven nominations, thousands of admiring glances and one winner – the barber from Ekaterinburg Bakha Babadjanov, for whom the fifth Barber King became golden.

Russian Barber Week 2024 did not just unite professionals, it became a platform for rethinking men’s style, defining trends and new philosophy, raising the art of barbering to a new level. These are people. It’s character. It is strength.

ALPHA is the beginning.