LUXURY 5 PEPTIDES: Peptide Revitalization by COUTURE
A healthy scalp is the foundation of beautiful, strong hair. The condition of the hair follicles, microcirculation, and the skin’s protein structures directly influences ...
NEWS
NEW COLOR OFF
COLOR OFF hair color remover is now available in a new, more convenient format. The updated packaging features a pre-measured 1:1 ratio of Restorer ...
DE LUXE EXPRESS
What is the most valuable resource in the world today? Time. We live in an era of speed, deadlines, and a constant shortage of ...
ESTEL DE LUXE
A New Chapter of an Iconic Classic DE LUXE hair color is our classic — a line that has become iconic for many successful ...
OTIUM ESTEL. Adornment for Your Hair
OTIUM: A New Chapter in Hair Care Luxury The updated ESTEL OTIUM collection combines advanced hair care technology, effective ingredients, and refined design to ...
Estel Joined Dubai Chamber Trade Mission to Cambodia
As part of our ongoing strategic commitment to international growth, Estel is proud to align with the latest global initiatives spearheaded by the Dubai ...
Malaysia Market: Estel Explores New Horizons with Dubai Chamber
As Dubai strengthens its position as a key driver of international trade, Estel is actively seeking all opportunities to expand business all over the ...
20 years of ESTEL School
On November 19, hundreds of guests from around the country gathered in St. Petersburg to celebrate 20 years of Estel school. Masters and ...
ESTEL Connects With Beauty Professionals at Beautyworld Middle East 2025
ESTEL International proudly participated in Beautyworld Middle East 2025, the Middle East’s largest and most influential beauty exhibition, held from 27–29 October at Dubai ...
ESTEL is in USA
ESTEL Arrives in the USA: Salon-Quality care is now just a click away Great news for beauty enthusiasts across the United States: ESTEL has ...
ESTEL is in EGYPT
We are delighted to announce the official launch of ESTEL in Egypt, marking another important step in expanding our international presence. With this launch, ...
ESTEL at Beautyworld Middle East 2025
Dubai, UAE – ESTEL, Russia’s leading professional haircare brand, is set to participate in Beautyworld Middle East 2025, the region’s premier exhibition for the ...
CELEBRATION OF BEAUTY IN SAINT PETERSBURG
Saint Petersburg – Where Beauty Takes the Stage On September 7 and 8, Saint Petersburg, the cultural heart of Russia, transforms into a vibrant ...
ESTEL ACADEMY TASHKENT
ESTEL Academy Opens in Tashkent The new ESTEL Academy opened its doors in the heart of Tashkent — a modern educational platform for the ...
International Charity Haircut Day 2025
7,639 Smiles on International Charity Haircut Day On 15 May, 7,639 people across 103 cities in Russia and the CIS saw a new reflection ...
ESTEL.FEST 2025. Day one. Lucky ticket
This winter in St. Petersburg has been especially warm.
ALPHA ESTEL – General Partner of Russian Barber Week 2024
Moscow hosted a large-scale event – Russian Barber Week 2024, the general partner of which was ALPHA ESTEL brand. The festival dedicated to the ...
Launch of ESTEL’s Official Webshop in the UAE
Professional hair care at your fingertips: ESTEL’s official UAE Webshop goes live On October 15, 2024, ESTEL proudly launched its official webshop in the ...
Innovation
LUXURY 5 PEPTIDES: Peptide Revitalization by COUTURE
A healthy scalp is the foundation of beautiful, strong hair.
June 1, 2026
Innovation
OTIUM ESTEL. Adornment for Your Hair
OTIUM: A New Chapter in Hair Care Luxury The updated
March 1, 2026
Events
Estel Joined Dubai Chamber Trade Mission to Cambodia
As part of our ongoing strategic commitment to international growth,
November 29, 2025