NEWS - ESTEL

Modern ESTEL Professional salon interior in Saint Petersburg featuring elegant styling stations, premium hair care displays, contemporary design, and a welcoming reception area.

ESTEL Opens a New Professional Salon in Saint Petersburg

Saint Petersburg continues to strengthen its reputation as one of the most influential beauty capitals in the region with the opening of a new ...

Innovation

LUXURY 5 PEPTIDES: Peptide Revitalization by COUTURE

A healthy scalp is the foundation of beautiful, strong hair. The condition of the hair follicles, microcirculation, and the skin’s protein structures directly influences ...

Innovation

NEW COLOR OFF

COLOR OFF hair color remover is now available in a new, more convenient format. The updated packaging features a pre-measured 1:1 ratio of Restorer ...

Innovation

DE LUXE EXPRESS

What is the most valuable resource in the world today? Time. We live in an era of speed, deadlines, and a constant shortage of ...

Events

ESTEL DE LUXE

A New Chapter of an Iconic Classic DE LUXE hair color is our classic — a line that has become iconic for many successful ...

Innovation

OTIUM ESTEL. Adornment for Your Hair

OTIUM: A New Chapter in Hair Care Luxury The updated ESTEL OTIUM collection combines advanced hair care technology, effective ingredients, and refined design to ...

Events

Estel Joined Dubai Chamber Trade Mission to Cambodia

As part of our ongoing strategic commitment to international growth, Estel is proud to align with the latest global initiatives spearheaded by the Dubai ...

Events

Malaysia Market: Estel Explores New Horizons with Dubai Chamber

As Dubai strengthens its position as a key driver of international trade, Estel is actively seeking all opportunities to expand business all over the ...

Events

20 years of ESTEL School

On November 19, hundreds of guests from around the country gathered in St. Petersburg to celebrate 20 years of Estel school. Masters and ...

Events

ESTEL Connects With Beauty Professionals at Beautyworld Middle East 2025

ESTEL International proudly participated in Beautyworld Middle East 2025, the Middle East’s largest and most influential beauty exhibition, held from 27–29 October at Dubai ...

Events

ESTEL is in USA

ESTEL Arrives in the USA: Salon-Quality care is now just a click away Great news for beauty enthusiasts across the United States: ESTEL has ...

Events

ESTEL is in EGYPT

We are delighted to announce the official launch of ESTEL in Egypt, marking another important step in expanding our international presence. With this launch, ...

Events

ESTEL at Beautyworld Middle East 2025

Dubai, UAE – ESTEL, Russia’s leading professional haircare brand, is set to participate in Beautyworld Middle East 2025, the region’s premier exhibition for the ...