ESTEL DE LUXE
A New Chapter of an Iconic Classic
DE LUXE hair color is our classic — a line that has become iconic for many successful colorists. A formula built on precision, long-lasting performance, and luminous color results. Today, we introduce the renewed DE LUXE ESTEL. While preserving everything professionals have always loved about it, we have expanded its possibilities. It remains the same trusted color line – now even more modern and versatile.
In 2025, DE LUXE received a contemporary new look. Retaining its recognizable identity, the design has evolved with a cleaner, more modern aesthetic. Minimalistic, refined, and elegant, it speaks through details: color is our expertise, color is our craft. Its outer elegance reflects the perfection within.
And what defines that perfection? DE LUXE has evolved both visually and at the molecular level. Enhanced with the innovative ChronoComplex technology, the formula has reached a new level of performance and efficiency. The synergy of Ergothioneine – the “longevity vitamin” – and Biotin – the “beauty vitamin” – helps prolong the youthfulness of both hair and color through powerful antioxidant protection.
175 is an exceptional number – and exactly how many shades are featured in the enhanced DE LUXE palette. Endless possibilities for creating flawless new looks and even more happy clients.
The DE LUXE ESTEL collection includes:
- The main color palette
- EXTRA RED – shades for intense red and copper coloring
- HIGH FLASH – a line for creative color highlighting
- HIGH BLOND – shades for gentle lightening
- PASTEL – unique shades for delicate pastel coloring
- CORRECTOR – a special line of color correctors
- Technical series
Is DE LUXE as good as ever? Yes – and even better. It has always been an impeccable choice for colorists, and today more than ever before.