ESTEL at Beautyworld Middle East 2025 in Dubai

For more than two decades, ESTEL International has been shaping the beauty industry with its innovative products, professional expertise, and dedication to quality. This year, the company is proud to announce its participation in one of the world’s leading beauty trade fairs—Beautyworld Middle East 2025, taking place from October 27–29 at the Dubai World Trade Centre.

Why Beautyworld Middle East?

Beautyworld Middle East is not just another beauty exhibition—it is the largest and most influential event for beauty and wellness in the region, and one of the top global platforms for the industry. Every year, thousands of professionals, brands, and decision-makers gather in Dubai to explore the future of beauty, from skincare and haircare to fragrances, cosmetics, and wellness.

For ESTEL International, the exhibition is a powerful opportunity to:

• Showcase its latest products and innovations to an international audience.
• Build stronger connections with distributors, retailers, and partners from around the world.
• Stay at the forefront of beauty trends and evolving customer needs.
• Expand its global presence and reinforce its position as a trusted leader in professional haircare and beauty solutions.

ESTEL International’s Vision

As a brand that has always stood for professionalism, artistry, and innovation, ESTEL International will use its presence at Beautyworld Middle East to highlight not only its products, but also its story and values.

The company’s vision for the exhibition is built around three pillars:

1. Innovation and Technology – ESTEL continues to invest in cutting-edge research and development to deliver haircare and beauty solutions that meet the highest professional standards. From advanced color technologies to unique care systems, innovation remains at the heart of every product.
2. Professionalism and Expertise – ESTEL’s strength lies in its deep understanding of the beauty industry and the professionals who drive it. At the exhibition, the brand aims to share its expertise with stylists, distributors, and salon owners who value both creativity and reliability.
3. Global Collaboration – By participating in Beautyworld Middle East, ESTEL reaffirms its commitment to building long-term relationships across international markets. The company views this event as a platform for meaningful dialogue, collaboration, and shared success.

Connecting with a Global Audience

One of the defining strengths of Beautyworld Middle East is its diversity. With visitors from over 140 countries, the exhibition offers a truly global stage. For ESTEL International, this means meeting a wide range of professionals distributors looking for strong partnerships, retailers seeking innovative brands, and beauty experts eager to discover new solutions.

Participation in Dubai provides ESTEL with a chance to share its philosophy and product innovations with a broader audience. It is also an opportunity to learn directly from market trends, gain insights from international professionals, and adapt to the evolving needs of customers worldwide.

A Commitment to the Future of Beauty

The beauty industry is changing rapidly. Consumers today are not only seeking quality and performance but also transparency, sustainability, and products that align with their lifestyles and values.

ESTEL International is committed to addressing these shifts through:

• Sustainable practices, including responsible sourcing and eco-friendly packaging.
• Continuous education and support for beauty professionals, ensuring they can deliver the best results for their clients.
• Expanding product lines that combine scientific expertise with a creative approach to beauty.

By bringing these commitments to Beautyworld Middle East, ESTEL highlights its role as a brand that looks to the future, embraces responsibility, and supports the people behind the beauty industry.

Invitation to Visit ESTEL International

ESTEL International warmly invites all visitors, professionals, and partners to meet its team during Beautyworld Middle East 2025 in Dubai. The company will be showcasing its latest collections, offering live demonstrations, and creating an engaging space for conversations and collaborations.

Whether you are a distributor looking to expand your portfolio, a salon professional seeking reliable solutions, or simply an enthusiast of innovative beauty products, ESTEL’s presence at the exhibition promises to deliver inspiration and opportunity.

Looking Ahead

For ESTEL International, participation in Beautyworld Middle East is more than an exhibition—it is a milestone in the company’s journey of global growth. The event allows ESTEL to bring its vision of beauty, creativity, and professionalism to an even wider audience, while opening new doors for international expansion.

As the date approaches, preparations are already underway to ensure that ESTEL’s booth will reflect the brand’s unique identity and strong values. Visitors can look forward to a vibrant, interactive, and inspiring experience that showcases the best of what ESTEL has to offer.

Beautyworld Middle East 2025 is set to be a celebration of beauty, innovation, and global collaboration. By joining this prestigious platform, ESTEL International demonstrates its commitment to excellence and its determination to remain at the forefront of the industry.

The company looks forward to welcoming visitors, sharing its story, and building the kind of connections that shape the future of beauty.

Mark your calendars for October 27–29, 2025, and make sure to experience إستيل International at Beautyworld Middle East in Dubai