ESTEL at Beautyworld Middle East 2025

Dubai, UAE – ESTEL, Russia’s leading professional haircare brand, is set to participate in Beautyworld Middle East 2025, the region’s premier exhibition for the beauty and wellness industry. The event will take place from 27 to 29 October 2025 at the Dubai International Convention & Exhibition Center, Hall SR, Stand № K12.

As part of its expansion strategy in the MENA region, ESTEL aims to connect with salon leaders, distributors, and beauty professionals who share the company’s passion for professional haircare. Participation in Beautyworld ME provides the perfect platform to demonstrate ESTEL’s innovation, engage with key industry decision-makers, and explore new partnership opportunities.

Why Visit ESTEL at Beautyworld ME

Visitors to ESTEL’s stand will have the opportunity to:

• Discover ESTEL’s full professional portfolio, including salon color, care, styling, and more

• Experience products firsthand with live demonstrations

• Meet ESTEL’s team and discuss partnership and distribution opportunities

• Connect with industry leaders, retailers, and distributors from across the globe

We look forward to sharing our professional solutions, meeting industry partners, and exploring new collaborations that bring ESTEL’s innovations to more salons across the region.