ESTEL Connects With Beauty Professionals at Beautyworld Middle East 2025

ESTEL International proudly participated in Beautyworld Middle East 2025, the Middle East’s largest and most influential beauty exhibition, held from 27–29 October at Dubai World Trade Centre in Dubai. The event gathered top global brands, industry experts, and beauty professionals from over 160 countries, offering a powerful platform for innovation, networking, and collaboration in the beauty industry.

Beautyworld Middle East has become the go-to exhibition for professionals seeking the latest trends, cutting-edge products, and expert insights in the world of hair care, skincare, and professional salon solutions. ESTEL’s presence at the event reaffirmed the brand’s dedication to providing high-quality, innovative products and solutions for beauty professionals and salon owners in the Middle East.

ESTEL’s Goals at the Exhibition

في BWME 2025, ESTEL set clear objectives to maximize its impact:

• Showcasing its full professional portfolio: ESTEL presented its complete range of products, including salon hair color, professional care systems, styling products, treatments, and home-care solutions, highlighting the versatility and quality of its offerings.
  
• Demonstrating technical expertise: Through live demonstrations and interactive product stations, ESTEL showcased its advanced formulations and techniques, allowing visitors to experience the brand’s innovative hair solutions firsthand.
  
• Expanding the brand’s presence in the Middle East: By engaging with regional distributors, salon owners, and partners, ESTEL strengthened existing relationships and explored new opportunities in one of the world’s fastest-growing beauty markets.
  
• Introducing new solutions: ESTEL launched products specifically tailored to the needs of professional salons, focusing on modern hair treatments, sustainable formulations, and customer-centric innovations.
  

Key Highlights and Outcomes

Participation in Beautyworld Middle East 2025 provided ESTEL with significant business and strategic opportunities:

• Generating new leads and business contacts: ESTEL connected with key decision-makers across the GCC and MENA region, opening doors for future collaborations and distribution partnerships.
  
• Increasing brand visibility: The exhibition helped ESTEL strengthen its position as a leading professional hair care brand in the Middle East, reaching salon professionals and beauty experts alike.
  
• Gathering professional feedback: Interactions with visitors provided insights into local preferences, hair types, and emerging trends, enabling ESTEL to refine and customize its products and professional solutions.
  
• Boosting educational initiatives: ESTEL’s presence at BWME 2025 laid the groundwork for upcoming training programs, workshops, and regional educational events designed to empower beauty professionals.
  

Innovation and Professional Excellence

ESTEL’s booth at Beautyworld Middle East 2025 highlighted the brand’s commitment to innovation, quality, and professional development. Live demonstrations allowed visitors to witness advanced coloring techniques, professional treatments, and cutting-edge styling products in action. By combining hands-on experiences with expert advice, ESTEL created an engaging environment that emphasized practical knowledge, creativity, and technical excellence in the beauty industry.

Moreover, ESTEL introduced new product lines aimed at modern salon demands, including sustainable formulations, professional care systems, and high-performance styling solutions. These innovations reflect the brand’s mission to support salon professionals with products that deliver outstanding results and enhance client satisfaction.

Looking Ahead

Following the success of Beautyworld Middle East 2025, ESTEL plans to expand its presence and strengthen partnerships established during the exhibition. The brand aims to intensify its educational support, conduct more regional workshops, and continue providing professional solutions that meet the evolving needs of beauty salons in the Middle East and beyond.

ESTEL’s participation at BWME 2025 reaffirms its dedication to being a trusted partner for beauty professionals, offering high-quality, innovative solutions that combine expertise, creativity, and modern hair care technologies. By staying at the forefront of industry trends, ESTEL continues to empower salons, stylists, and distributors, ensuring its leadership in the rapidly growing Middle Eastern beauty market