DE LUXE EXPRESS

What is the most valuable resource in the world today? Time.

We live in an era of speed, deadlines, and a constant shortage of free hours. But what if the beauty salon became a place where, along with beautiful color, you gain more time?

Introducing the new DE LUXE EXPRESS hair color, created for fast and long-lasting coloring procedures.

The color molecules in the formula activate instantly, while the soft and elastic texture, combined with the skill of your hands, ensures quick application and record-fast coloring results. Just 10 minutes for root touch-ups and lightening by up to 2 levels.

The palette includes 27 trendy shades and offers endless creative possibilities. Mix them together to create custom color cocktails, and use DE LUXE correctors to neutralize unwanted undertones.

While your customized shade develops on your client’s hair, a nourishing complex of vitamins and natural oils works to care for the hair’s structure, texture, and shine.

The result is rich, even, vibrant color with complete gray coverage.