ESTEL at the international exhibition in Dubai​

Tradition and innovation, classic luxury and ultra-modern aesthetics, scientific approach and love. ESTEL introduced guests of Beautyworld Middle East 2023, one of the largest international exhibitions in the world, to Russian culture – through hairdressing art and mastery of formulas.​ ESTEL created a real art space at the exhibition, inspired by St Petersburg – its outstanding museums, creative personalities and blue rivers that carry the spirit of change through eternity. The ESTEL space subtly and precisely combined everything associated with beauty: non-stop fashion show on the big screen, photo exhibition of breathtaking landscapes of St. Petersburg, floating neon cubes with elegant bottles. Every detail of the space conveyed the history of the brand, which has been launching products for beauty, care and happiness for more than 20 years.​ The images from ESTEL collections presented at the exhibition reflected the multifaceted beauty of hair: colours, shapes, textures. Radiant shades, flowing hair, amazing hairstyles – couture art created by hairdressers using ESTEL products.​ The ESTEL family – ESTEL International – is growing and becoming stronger. The invaluable exchange of cultures, broadening of horizons, co-operation at the level of the globe – everything that can be conveyed by a quote from a Russian classic: beauty will save the world. The ESTEL Art Space at Beautyworld Middle East 2023 was a place of attraction for guests and exhibitors.