ESTEL.FEST 2025. Day one. Lucky ticket

This winter in St. Petersburg has been especially warm. Maybe because the sun shone brighter than usual all year long. Maybe because the city itself was in a hurry to bring spring closer. Or maybe it’s the warmth of thousands of hearts that can melt the harshest January frosts. After all, it was at the end of January that the Northern Capital united beauty industry professionals from different countries. Here, on the banks of the Neva River, the thirteenth ESTEL.FEST took place, this year timed to the 25th anniversary of the company.

Three days filled with beauty, creativity, communication and, of course, happiness. Thousands of masters, dozens of events, hundreds of hours of inspiration and millions of sincere smiles. In the program: traditional meeting with Lev Okhotin, premiere of the new ESTEL film, award ceremonies “ESTEL Stars”, TOP SALON ESTEL and “Teacher” award, unforgettable show of the new collection and gala concert “First 25” dedicated to the anniversary of ESTEL.

For some people, the festival became a discovery, for others – a favorite tradition. Some found like-minded people here, others found themselves. New acquaintances and long-awaited meetings, unforgettable impressions and bright emotions, endless joy and admiration – let us remember how ESTEL.FEST 2025 was.