If you’re looking for ESTEL Hair Dye Guide, a complete overview of a hair dye that offers long-lasting color, professional results, and a healthy shine without damaging the hair structure, ESTEL stands out as one of the most trusted choices among hair-coloring experts worldwide. Since its establishment, ESTEL has focused on developing innovative color lines that combine advanced technology with hair-friendly ingredients—making it one of the preferred brands in salons and beauty centers.
ESTEL’s success is built on a simple vision: “Beautiful color begins with healthy hair.”
That’s why all its coloring collections are designed to protect the hair, enhance softness, and deliver excellent coverage—regardless of hair type or needs.
In this article, you’ll find a complete guide to understanding the world of ESTEL coloring—from the different types of dyes, their benefits, how to choose the right shade for you, and finally, the best post-coloring tips to maintain long-lasting color.
A Complete Guide to ESTEL Hair Dye Lines: Types, Features, and Key Products
DE LUXE Series
The DE LUXE series is ESTEL’s luxurious classic color line, combining strong pigmentation with deep hair care. The collection includes the DE LUXE Color Cream, enriched with avocado oil, macadamia oil, and panthenol. It also offers a wide range of 125 shades, suitable for nearly all skin tones and color preferences.
Key Products:
Color Cream for Grey Hair DE LUXE SILVER
A specialized formula for white and grey hair, providing 100% grey coverage in 71 trendy shades. It features the Anti-Age Color System, which maintains long-lasting shade accuracy, nourishment, and shine thanks to oils and panthenol.
De Luxe Activator 1.5%
A gentle activator used with DE LUXE shades for shading and toning. Its creamy texture spreads easily on the hair and ensures stable, smooth color processing.
SENSATION Series (Ammonia-Free)
SENSATION is designed for those who prefer gentle formulas for both hair and scalp.
It is ammonia-free, yet delivers strong and clear results. The cream contains hyaluronic acid and collagen to deeply hydrate hair and maintain elasticity during and after coloring. The series includes 89 modern LED shades.
Key Products:
Ammonia-Free Hair Color Cream SENSATION
A fast-acting cream (5–20 minutes depending on the case), ideal for toning, color correction, and adjusting shades while preserving the natural hair base—perfect for sensitive scalps.
Oxigent SENSATION 3%
A dedicated oxidant for the SENSATION line. It activates the color gently and is used for shading, correction, or fixing the color without excessive stress on the hair.
ANTI-YELLOW Series
The ANTI-YELLOW series is designed specifically to achieve a clean, elegant blonde.
Products in this line primarily correct blonde hair or hair that has undergone lightening.
Key Products:
Color Cream ANTI-YELLOW EFFECT
A corrective cream that neutralizes yellow tones, suitable for blonde or lightened hair. It delivers cooler results (ash / pearl) with a healthy shine—perfect for post-bleach correction.
ANTI-YELLOW Aqua Gel / Post-Color Gel
A soothing water-based gel used after coloring. It calms the scalp and helps maintain the cool tone of blonde hair.
PRINCE Series
PRINCE is ESTEL’s long-lasting professional color line, created for stylists who need durable results with noticeable hair care benefits. The line includes PRINCE Hair Color Cream, enriched with a keratin complex, beeswax, guarana extract, and green tea.
The collection includes around 98 shades.
Key Products:
PRINCE Hair Color Cream / PRINCE CLASSIC
A permanent cream dye that provides rich, long-lasting color. Suitable for full coloring or toning, it offers a combination of excellent grey coverage, strong shine, and improved hair elasticity.
PRINCE CHROME
A sub-line dedicated to cool, metallic, modern shades. Ideal for bold, trendy results on natural or previously colored hair.
NEWTONE Series
NEWTONE is a hybrid between light color and intensive hair treatment in a single step.
It includes the NEWTONE 400ml Mask, which tones the hair while repairing it, balancing moisture, enhancing shine, and sealing the color inside the hair fiber.
Key Products:
NEWTONE 400ml
A toning/treatment mask available in various shades (for blondes, brunettes, etc.). Ideal for refreshing the color between salon sessions or adding a soft tint with deep nourishment.
NEWTONE 60ml
Perfect for testing shades or targeted application on specific ends or strands.
ENIGMA Series (Brows & Lashes)
ENIGMA is a dedicated coloring line for eyebrows and eyelashes aiming to create a “captivating look.”
The ENIGMA color cream features an ultra-gentle formula with amino acids—easy to apply, long-lasting, and blendable to create custom shades for every client.
Key Products:
Color Cream for Eyelashes and Eyebrows ENIGMA
A complete kit for lashes and brows, including:
- Color cream tube
- Developer emulsion
- Mixing bowl
- Application wand and spatula
- Protective eye papers
Shades include: black, blue-black, graphite, classic brown, copper-brown, light blonde, burgundy, aquamarine, and violet.
Special Products Series
The Special Products line is the “secret toolkit” of professional colorists.
It is not direct dye but supportive products that enhance bleaching and coloring services.
Key Products:
Blond Topping Hair Oil EPLEX
An oil added directly to bleaching powder to protect the hair from breakage and dryness.
It forms a polymer shield around the strand, protecting the cuticle and cortex from chemical damage while its flexible êplex molecules fill gaps in the keratin structure.
Emulsion for Permanent Hair Color Removal COLOR OFF
A specialized emulsion that removes artificial color without affecting the natural pigment and without ammonia or lightening ingredients. It is a gentler alternative to bleach for color correction or returning to a more natural shade.
Benefits of ESTEL Hair Dyes
ESTEL’s global reputation is rooted in its perfect balance between beauty and care.
Here are the key benefits:
1) Long-lasting color
Colors remain vibrant and clear for a long time, even with frequent washing.
2) Excellent grey coverage
Provides up to 100% coverage with natural, soft finishes.
3) Gentle formulas
ESTEL dyes are notably less harsh than many other brands, leaving the hair smooth and shiny.
4) Massive shade variety
Hundreds of shades that suit all skin tones and modern trends.
5) Professional-grade results at home or in the salon
Suitable for both stylists and women who prefer home coloring.
How to Choose the Right ESTEL Shade?
Choosing the right shade involves more than personal preference. It depends on skin tone, eye color, previous hair history, and the level of lightening required.
1) Identify your current base level
Dark – medium – blonde – previously colored?
2) Choose the reflection
Golden? Ash? Copper? Natural?
3) Consider the hair’s color history
Previously colored hair requires different treatment than natural hair.
4) Consult a professional if covering grey
Some shades must be mixed with a base tone to ensure full coverage.
Professional ESTEL Tips for Best Results
- Avoid choosing a shade that is more than 3 levels lighter than your natural hair without pre-lightening. Gradual lifting is safer and preserves hair health.
- Keep hair moisturized before and after coloring—dry hair cannot hold pigment well.
- Use shampoo specifically designed for colored hair; ESTEL’s care products are ideal.
- Avoid very hot water, as heat speeds up color fading.
- Always apply a toner after lightening to achieve a clean shade without yellow undertones.
ESTEL: A Truly Different Coloring Experience
ESTEL hair dyes are not just regular coloring products—they are a complete system that ensures rich color, balanced care, and long-lasting hair health.
Whether you’re looking for a classic dye, professional lightening, or advanced post-color care, you’ll find everything you need within the ESTEL Coloring range.